Am I going to find my place in the world or make my place in the world?”
– Christopher Lochhead
Faster, cheaper, and “better” are lousy vectors as a business differentiator, or for a marketing offer—or just to be, as a human, in the world.
Faster attracts a fickle crowd. And while faster is a function of expertise, it can’t be your only selling point; it r…
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