Forget faster, cheaper, or "better"

Embrace differences, not superlatives

Am I going to find my place in the world or make my place in the world?”
– Christopher Lochhead

Faster, cheaper, and “better” are lousy vectors as a business differentiator, or for a marketing offer—or just to be, as a human, in the world.

Faster attracts a fickle crowd. And while faster is a function of expertise, it can’t be your only selling point; it r…