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Forget faster, cheaper, or "better"
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Forget faster, cheaper, or "better"

Embrace differences, not superlatives

V Sri's avatar
V Sri
Apr 19, 2023
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Microprinciples
Microprinciples
Forget faster, cheaper, or "better"
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Am I going to find my place in the world or make my place in the world?”
– Christopher Lochhead

Faster, cheaper, and “better” are lousy vectors as a business differentiator, or for a marketing offer—or just to be, as a human, in the world.

Faster attracts a fickle crowd. And while faster is a function of expertise, it can’t be your only selling point; it r…

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