You can't do everything

But there is one thing you can do

“The essence of strategy is choosing what not to do.”
–Roger Martin and A.G. Lafley, from Playing to Win

This isn't a paean to the joy of missing out (JOMO). It's a eulogy. The defiant rebranding of one emotion (FOMO) into its contrary does nothing to quelch the sad truth: You can't do everything.

You can't do everything means you can't be good at everythi…