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Don't leave out the impossible
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Don't leave out the impossible

Someone had to taste the first egg

V Sri's avatar
V Sri
May 03, 2023
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Microprinciples
Don't leave out the impossible
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“When the final result is expected to be a compromise, it is often prudent to start from an extreme position.”

–John Maynard Keynes

To generate ideas at AirBNB, they think about a horrible 1-star experience and work their way up to a mind-bending 11-star experience.

The 11-star ideas don’t have to be realistic. They don’t even have to be possible. Founder …

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