Don't leave out the impossible
Someone had to taste the first egg
“When the final result is expected to be a compromise, it is often prudent to start from an extreme position.”
–John Maynard Keynes
To generate ideas at AirBNB, they think about a horrible 1-star experience and work their way up to a mind-bending 11-star experience.
The 11-star ideas don’t have to be realistic. They don’t even have to be possible. Founder …
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