First fix, then rename

Before you turn on that labelmaker, pick up a wrench

“When you are holding a hammer, everything looks like a nail.”
–The law of the instrument

This one goes out to the problem solvers.

When something is confusing, ineffective, or confronting, you might be tempted to give it a new name. Fresh nomenclature can clarify, reinvigorate, or soften language that offends. This is true. But terminology can’t solve eve…