Avoid ten-dollar words

Fancy language won’t save cheap ideas

“One day I will find the right words, and they will be simple.”
–Jack Kerouac

If you're a scholar, lawyer, or aspiring pedant, you can skip this one. For the rest of you: avoid the temptation of ten-dollar words.

A ten-dollar word is one that helps the speaker sound smart and makes the listener feel confused: business jargon, academic terminology, or loanw…