Skip to the action

Don’t be a YouTube video

“Make every word tell.”

–The Elements of Style

According to Wadsworth's Constant the first 30% of a YouTube video is useless filler. Don’t be a YouTube video. Skip to the action. Some stories shine when you dispense with the setup.

Leading with action helps people understand why they should care.

“The bride decked the maid of honor at the wedding last week…