Your wallet doesn't know the difference

You're not always rational about money

“The purely economic man is indeed close to being a social moron. Economic theory has been much preoccupied with this rational fool.”
–Richard Thaler

Would you drive across town to save $50 on a brand new car valued at $10,000? Probably not. Would you drive the exact same distance to save $50 on groceries valued at $100? Probably.

But why?

You might reason…