About V. Sri

V. Sri is a writer, designer, and thought partner who helps founders, creatives, and people at career inflection points find the language, clarity, and conviction to make their next move.

He has spent over a decade working at major tech companies like Yelp, Google, Zendesk, and Anthropic—navigating corporate complexity and orbiting the giant hairball. The most potent thing he has learned is that productivity is not the problem. Intelligence is not the answer. People do not need more ideas. They need clarity and discernment: fewer, better ideas—and the willingness to commit to them.

He left that world to work on the harder problem: helping people hear themselves clearly, think with discipline, and literally change the shape of their lives.

His work is for people at an inflection point: building something new, leaving something old, recovering from burnout, or trying to understand what their work is really about. The work helps them move from ambiguity to articulation, from scattered options to a clear path, and from hesitation to committed action.

He leads journeys and workshops to help people learn to discern. He gives talks on discernment, craft, and what it means to do serious work in an era designed to scatter your attention.

He taught storytelling at Stanford’s d.school. He has led Storytelling in the Woods, an intimate workshop for writers and thinkers working to improve their craft. He is the author of the Microprinciples newsletter.

He lives with a lot of ideas and is working, slowly, on having fewer of them.