About V. Sri

V. Sri is a thought partner who helps founders, creatives, and people at career inflection points find the language, clarity, and conviction to make their next move.

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V has spent over a decade orbiting the giant hairball as a writer and designer at Yelp, Google, Zendesk, and Anthropic. The most potent thing he learned is that productivity is not the problem. People do not need more frameworks, tools, or options. People need clarity, discernment, and a willingness to write a path they will commit to.

You create things twice. First in words, then in reality.

V has left that world to work to help people hear themselves clearly so they can write their story and regain authorship over their lives.

His work is for people building something new, leaving something old, recovering from burnout, or trying to understand what their life is really about. He leads journeys and workshops to help people learn to discern. He also delivers talks on design, craft, and what it means to do serious work in an age designed to scatter your attention.

V taught storytelling for behavioral design at Stanford’s d.school and occasionally leads Storytelling in the Woods, an intimate workshop for writers. He also is the author of the Microprinciples newsletter.

He lives with a lot of ideas and is working, slowly, on having fewer, better ones.