Frequently asked questions

Like any decent FAQ page, here is a list of pretend questions I imagine people want to ask me.

What is the point of this newsletter?

I have explained my origin myth before, but the long and short of it is I was hoarding mantras. Now I’m unhoarding them.

What is microprinciples?
For years I’ve collected ideas on post-it notes and slapped them on the wall that faces my workstation. These are pithy mantra that help me think differently, unstick my thinking, or remind me of ano…
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Why should I trust you?

I have a degree from the University of Western Ontario which is Canada’s foremost party school. If that isn’t enough, I also have a certificate in tileology from my days in the flooring biz. In other words, you probably shouldn’t.

Wait, who are you?

My name is V. Sri and I’m a writer living in Portland, Oregon. I am Canadian by birth and have lived in the United States for 10 years. My website is if you want to learn more.

Your paid subscription seems expensive.

Not really a question, but OK. I set the price as low as they would let me. I think of it as the cost of a nice latte (plus an oat milk substitution and tip) per month. I’m truly grateful if you subscribe, but no pressure.

If you want access to back issues and can’t afford the subscription, email and I’ll gladly hook you up.

What if I disagree with a microprinciple?

Email me directly at and we’ll fight about it. And if you ever have any questions, or just want to say “howdy,” you can do that too. 😘

Is there any other way to support you?

Aw thanks. Share this newsletter with friends if you find it interesting. A lot of nifty folks have already reached out to me thanks to this experiment, and I’m always happy to meet more.

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